Customers can use existing Eagle Eye security cameras to accumulate customer traffic data for predictive analysis to improve operations and decrease costs.
Austin, TX and Palo Alto, CA: Eagle Eye Networks, the #1 company in cloud video surveillance worldwide, and Percolata, a market innovator in predictive analytic solutions for businesses, today announced the integration of Percolata’s Forecasting as A Service solution with the Eagle Eye Cloud video management system (VMS). Understanding the impact of operational and marketing efforts on in-store sales is complicated. Not only have shopper behaviors changed, but the retail landscape has rapidly evolved. Retailers and mall owners need a retail analytics solution with reliable and actionable data to help them make informed decisions that positively impact sales.
Percolata provides an integrated solution that uses data from video cameras, marketing calendars, weather forecasts, and more to automatically forecast when customers are actually shopping. This partnership provides these key benefits to customers:
- Use existing Eagle Eye security cameras to get traffic counts thus saving on the capital cost of buying traffic counters and installing the necessary cabling
- Percolata’s employee vs. customer classification technology enables retailers to understand the true customer demand coming to their stores
- Percolata’s forecast helps retailers to proper staff, or to understand the effectiveness of marketing campaigns
“The integration between Eagle Eye Networks and Percolata delivers customers advanced computer analytics that can accurately distinguish employees vs. customers using the Eagle Eye secure video for the Eagle Eye Cloud VMS”, stated Dean Drako, CEO of Eagle Eye Networks. “Customers still get the benefits of video surveillance, and with this partnership, have access to even more advanced insights into their business.”
With insight into how many shoppers (not employees) are walking into a store and when, retailers can create effective marketing and operational decisions and understand the related impact. Incorporating broader market benchmark, promotional, and other data sets, retailers will be able to convert real-time data into meaningful insight to sell more, faster.
“Customers’ business operation benefit from the integration between Eagle Eye Networks and Percolata.” stated Greg Tanaka, CEO of Percolata. “With simple integration , customers can leverage Eagle Eye Networks cloud-based surveillance to get cloud-based in-store traffic forecast, which is critical for labor planning and marketing campaign optimization”
Percolata Forecast as a Service gathers and forecast shopper traffic and transactions with a 4x higher accuracy for retailers using weather forecasts, marketing calendars and other data via proprietary deep learning technology. The service reduces labor cost by 2-5% while improving revenue by 1-5%. Percolata’s cloud-based forecaster also lowers inventory costs while improving marketing effectiveness. Percolata Forecast as a Service is a fully managed turnkey service. Percolata has over 50 different retail brands around the world. For more information about Percolata, visit www.percolata.com.
Eagle Eye Networks delivers the Eagle Eye Cloud VMS for cloud video surveillance across the Americas, Europe, and Asia. The cloud-based security camera solution reduces total cost of ownership (TCO), provides redundancy and encrypted video surveillance while eliminating the complexity of conventional on-premise computing devices, and includes comprehensive cyber security. For more information about Eagle Eye Networks, visit www.een.com.
ABOUT EAGLE EYE NETWORKS
Founded in 2012, Eagle Eye Networks, Inc., is #1 in cloud video surveillance worldwide, addressing the needs of businesses, alarm companies, security integrators, and individuals. Eagle Eye’s 100% cloud managed solutions provides cloud and on-premise recording, bank level security and encryption, and broad analog and digital camera support – all accessed via the web or mobile applications. Businesses of all sizes and types utilize Eagle Eye solutions for operational optimization and security. All Eagle Eye products benefit from Eagle Eye’s developer friendly RESTful API platform and Big Data Video Framework ™, which allow for indexing, search, retrieval, and analysis of live and archived video. Eagle Eye’s open Video API has been widely adopted for integration in alarm monitoring, third party analytics, security dashboards, and point of sale system integrations.
Eagle Eye sells its products through authorized global resellers and installation partners. Headquartered in Austin, Texas, USA, Eagle Eye has offices in Europe and Asia-Pacific. For more information, please visit www.een.com or call +1-512-473-0500 (US), +31 (0) 20 26 10 460 (EMEA) or +81-3-6868-5527 (JP).
Percolata offers a fully managed turnkey Forecast as a Service solution that helps retailers predict in-store customer traffic using physical traffic history, historical online traffic, point of sale data, weather forecasts, marketing calendars and other data via proprietary deep learning technology. The implemented solution can provide up to 10% sales uplift while cutting costs by eliminating overstaffing and is only solution that offers a forecast accuracy guarantee.
Percolata has provided service for retailing companies across the world. The company has experienced working with both mid-sized enterprises and global brands including Uniqlo, 7-Eleven, Catimini, Telefónica, The Counter.
Percolata is a Palo Alto-based startup backed by leading investors including Andreessen Horowitz, Menlo Ventures, Foundation Capital, and Google Ventures.
Percolata has its headquarters in Palo Alto, California, USA, and an R&D office in Shenzhen, China. For more information, please visit www.percolata.com or call +1 (650) 308 4980 or email email@example.com.
Max van Riel
+31 20 26 10 460