WHAT’S IN STORE FOR RETAIL IN 2021?

Industry experts predict what will be the biggest trends for retailers as we head into the new year. 

Over the past year, the coronavirus pandemic and resultant national lockdowns have prompted a seismic shift in the retail landscape – one that nobody could have predicted this time last year. Widespread job losses and the collapse of famous highstreet giants (Arcadia, Laura Ashley, Debenhams) casts a sombre light on the future of bricks-and-mortar retail. 

At the same time, the pandemic has acted as a hyper accelerant on forces that have been reshaping retail for years. For example, omnichannel offerings, artificial intelligence (AI), autonomous deliveries and fulfilment capabilities, have all become increasingly prominent. 

With the world of retail set to change further over the course of 2021, Modern Retail spoke to six industry experts to discover their predictions for the coming year. 

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