
We are always excited to see our amazing partners receive the recognition they truly deserve. A great article recently released from Security Sales & Integration includes insights from two top Eagle Eye resellers on developments in video surveillance.. The article (“How AI, Cloud and RMR Are Changing Video Surveillance“) highlights business trends as well as some of the technological changes that have changed the face of video security.
It all starts with cloud.
We’re glad to see in print some thoughts from Trevor Stewart of Security Control Integrators and Lucas Ingala of Watchmen Security. What Ingala has to say about the practical advantages of cloud reflects the reasons that Eagle Eye Networks was born in the cloud to start with:
“First of all, our support team internally can support our customers better and we never have to roll a truck,” he says. “The second thing is our deployments are a lot easier, so we don’t need an engineering background. That allows our team to just go in and do what they do, which is really just serve the customer well and we’re not tied up on the networking side of it.”
“The third thing for the customer is it’s no longer just a record/review device sitting on their site anymore. It’s an intelligent piece of information that’s gathering information all the time and what we’re finding is businesses are starting to use it in their processes.”
Support with minimal truck rolls, fast and user-friendly deployment, and the ability to gain insights from a proactive, easily searched surveillance system are all in line with the kind of trends that we at Eagle Eye call out annually, and have been bringing to the real world for nearly 15 years.
Video surveillance as a relationship
The SS&I piece also notes how cloud-based surveillance and AI are allowing resellers and end users to emphasize ongoing service and support relationships, rather than try to fit the ongoing task of security into a one-and-done model. Long-term customer relationships with expert technology vendors like Security Control Integrators and Watchmen Security mean their end users don’t have to become full-time experts, and often also mean that customers can turn most or all of their video security costs into predictable operating expenses rather than budget-testing capital expenses.
“Our go-to-market strategy is really cloud-based technologies,” says founder and CEO Lucas Ingala in the article, noting video surveillance represents about half of the company’s business. They do installations in vertical markets, including manufacturing, warehouses, multi-family buildings, quick-serve restaurants and retail.

Shifting from one-time purchases to ongoing partnerships isn’t the only change that cloud enables in the world of video surveillance. The article notes some of the ways that powerful online AI is changing the value of customers’ surveillance cameras. AI has rapidly become a cost-effective way to minimize the human cost of monitoring cameras, by spotting and evaluating possible security issues. One real-world advantage of that is that customers are cutting down on expensive false alarms, because AI can sort out common triggers like motion caused by wind, rain, or animals. It goes past conventional incident-driven investigation, too: With AI video analysis, too, video can be rapidly searched with natural language, used to count people or objects, or set to trigger smart reactions to everyday conditions.
Integration and automation for the (ongoing) win
One hard-to-overstate advantage of a cloud-based approach is the ability to create systems that tie together other types of data, too. Information can be gathered from and shared with building-management and access control systems.
As the article quotes Steward, “People want to know how many lights have to be on, what kind of air conditioning, how to cool and how to heat the floors. All those things could be tied into access control.”
And beyond that, information that a surveillance system helps gather can also feed automations, so users can plan their response to mundane activities (what needs to happen when the first employee drives onto the lot in the morning?) to the kind of emergencies that call for making decisions in advance (if there’s a fire in the vicinity, what steps should we take, and who need to be notified first for the most effective response?).
The whole article is worth reading, for security resellers in particular, but also to anyone who wants to see practical applications of evolving surveillance technology.
Want to expand the range of what video surveillance means for your business?

Timothy Lord has witnessed and written about IT security trends and the ongoing evolution of SaaS for more than 25 years.
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