Beyond Security: How Video Analytics Can Boost Your Business

You may think of video surveillance purely, or at least overwhelmingly, as a safety and security tool, so you can discover and respond to criminal intrusions, theft, or safety hazards. Video surveillance produces a record that you can review and access at your convenience, and share with the right people both inside and outside the organization.

But surveillance can be just as important in your planning and operations as it is in security, as the U.S. Chamber of Commerce publication CO- points out in a conversation with Eagle Eye Networks president Ken Francis. Especially as AI allows you to extract insights about traffic, sales, and more from video footage, it’s time to spot the larger possibilities that a cloud-based video management system can offer.

Video surveillance has traditionally been employed for security and protection against theft. While in-store video cameras certainly still serve this purpose, modern businesses are now harnessing the power of video analytics in their overall business strategy.

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For businesses, this means gaining insights into customer foot traffic patterns, identifying peak business hours, understanding customer interactions with products and displays, and even assessing employee performance. Beyond this, advanced analytics can detect unusual behaviors or activities, providing security alerts or identifying potential areas of operational concern.

Eagle Eye Networks

Since 2012, Eagle Eye Networks has provided smart cloud surveillance solutions, leveraging AI to drive natural language search, automation, and more. Eagle Eye’s camera-agnostic approach heightens security while saving money, time, and resources.