At Eagle Eye Networks, we’ve seen firsthand how a strong local presence can drive traffic and conversions for our partners. That’s why we’re committed to helping our partner resellers optimize your Google Business Profile (GBP) into a lead-generating machine.
When a potential customer searches for security solutions in your area, do they see you? In today’s digital world, that local search is the new front door to your business. Your GBP is the welcome mat, the salesperson, and the first impression all rolled into one. But if your profile is incomplete, outdated, or just plain nonexistent, you could be losing out on valuable, high-intent local leads.
Your Google Business Profile is Your Digital Storefront
Think about how people shop now. Before they even click a link to your website, they’re on Google Maps or the local search pack, looking at your profile. They’re making a decision about your business in a matter of seconds. In fact, a recent study found that 64% of consumers have used a GBP to find a local business.
What are they looking for?
- High-quality photos of your team, work, and vehicles
- Accurate business hours
- Positive reviews and your responses
- A clear list of the services and products you offer
- Answers to common questions in the Q&A section
- Your location and how to get there
A well-optimized Google Business Profile isn’t just a listing; it’s your digital storefront. It’s where you have the chance to make a powerful first impression and show people why they should choose you.
Inactivity: Silent killer of local leads
It’s easy to set up your Google Business Profile and then completely forget about it. This “set it and forget it” approach is the silent killer of local leads. An inactive or outdated profile can:
- Cause your ranking to drop in the local search pack
- Display inaccurate information that frustrates potential customers
- Create distrust before they even make contact
Imagine a potential customer drives to your store only to find it closed because your hours were wrong. That’s a missed opportunity and a frustrated customer who won’t be coming back.
How Google Rewards Active Profiles
Google’s local ranking algorithm is constantly evolving, but the core signals remain the same. They want to show users the most relevant, helpful, and trustworthy businesses. They look for:
- Relevance: How well does your profile match the user’s search query? The more complete your profile is, the better you’ll match.
- Distance: How close is your business to the user’s location?
- Prominence: How well-known is your business? This is where your activity comes in.
Google sees an active profile as a strong signal of prominence. When you regularly post updates, respond to reviews, and add new photos, you’re telling Google that your business is alive, well, and worth showing to customers.
Make your GBP unmissable: Actionable tips
Ready to stop losing leads and start winning them? Here are 7 actionable tips to optimize your GBP:
- Complete every section: Fill out every field, even the optional ones. Don’t leave any stone unturned.
- Upload high-quality photos: Showcase your team, vans, tech, and recent projects. People want to see who they’re working with.
- Use service keywords: In your business description, mention the specific services you offer and where you offer them (e.g., “video surveillance installation in Austin”).
- Post weekly updates: Share new offers, team shoutouts, or photos from a recent project. Regular posts keep your profile fresh and engaging.
- Respond to all reviews: Thank customers for positive reviews and professionally address negative ones. This shows you care about customer feedback.
- Use the Q&A to your advantage: Add common questions and provide helpful answers yourself to control the narrative.
- Track & tweak monthly: Use the Insights section in your GBP and Google Analytics to see what’s working and what isn’t.
What winning profiles have in common
Let’s look at two hypothetical examples.
Profile A is a security company that posts weekly, has high-quality photos of their team and recent work, and consistently gets and responds to reviews. Their profile shows up in the local 3-pack for relevant searches and gets consistent traffic and calls.
Profile B is a competitor with an outdated profile. Their only photo is a blurry logo, they haven’t posted an update in two years, and there are unanswered reviews. They rarely show up in the local 3-pack and wonder why their lead flow is inconsistent.
The difference isn’t an expensive ad budget; it’s a commitment to consistency.
Your competitors are already doing this; Are you?
The good news is that you don’t need a massive marketing budget to win local search. The best part is that optimizing your GBP is one of the lowest-effort, highest-return activities you can do today.
At Eagle Eye Networks, we know how important this is, which is why we’ve got your back.
We’ve got your back: Check out our local search marketing program.
Our Local Search Marketing (LSM) program helps our partners win in their local markets. We offer:
- Monthly reporting and tracking
- GBP review and optimization support
- Technical SEO and guided SEO support
A stagnant GBP means you’re missing out on leads you could be winning.
A living GBP is a leading GBP.
If your Google Business Profile isn’t active, you’re missing out on opportunities. An active, optimized GBP can be your most powerful tool for attracting local customers and growing your business. You don’t get a second chance at a first impression, so make yours count.
Ready to take control of your local presence?
Fill out the LSM form and let us help you get back on track.
*For questions about eligibility, contact your RSM.
Jozh Martinez is an SEO strategist who helps businesses get found, stand out, and turn visibility into measurable growth. Combining technical expertise with a focus on real-world impact, he’s optimized websites, improved local search rankings, and built strategies that help brands connect with more customers and convert more leads.
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