How Local Search Marketing program drove a 550% increase in impressions

In today’s digital landscape, having exceptional service and expertise is only half the battle. For local businesses like security system integrators and resellers, being the best in your field doesn’t mean as much if potential customers can’t find you online. 

Too often, resellers face a significant disconnect between strong, proven technical expertise and low online visibility. This leaves them nearly invisible to potential customers in their own local service areas who are looking for the services they provide.

This lack of visibility — especially in local search competition — is a major barrier to new customer acquisition and sustained business growth.

At Eagle Eye Networks, we recognized this challenge and built the Local Search Marketing (LSM) program to bridge this gap. The LSM program is designed to turn a reseller’s proven track record into a powerful, quantifiable lead-generation engine through strategic SEO and content best practices.

The challenge: Great service, missing audience

Just like many partners, Tel Set Communications, a Certified Reseller in Rancho Cucamonga, California, was struggling with getting traffic for their website. Despite having a proven history of designing and supporting custom security solutions for businesses of all sizes, their online presence was holding them back. Their Google Business Profile (GBP) was incomplete, and technical issues on their website were limiting their ability to rank in local search results.

Their expertise was high, but their local visibility was low.

The Eagle Eye solution: Strategic guidance for tangible results

The LSM program provided Tel Set Communications a targeted, strategic solution designed to address core visibility challenges and build a sustainable foundation for long-term growth.

The program is a comprehensive consulting partnership built on four pillars:

• In-depth SEO audit and prioritized reporting: We perform a full-scale SEO audit of your website and present a detailed audit report. This report acts as a clear roadmap, prioritizing work from the most critical technical fixes to content formatting improvements.
• Google Business Profile optimization: We conduct a comprehensive review and optimization of your GBP to ensure accuracy and maximum utilization, directly appealing to local search traffic.
• Targeted content strategy: We provide a content playbook, outline, and template built to help you to create optimized, dedicated pages that establish your expertise in high-demand service areas, such as a dedicated Eagle Eye Networks solutions page.
• Education and empowerment: We enroll partners in tailored education modules that cover the most common issues found in website audits. These modules serve as a self-guided resource, allowing partners to understand the recommendations and revisit key concepts, making sure the work gets done quickly and efficiently, reserving meetings with our SEO team for in-depth, site-specific questions.

This program is built to operate as a consultancy. We take a fine-toothed comb to our partners’ online presence, put together clear, comprehensive guidance and recommendations targeting improvement, and educate and empower our partners with the tools to be able to improve their website’s SEO and online presence moving forward. This collaborative approach ensures you retain full control while leveraging our expertise and building for the future.

Real-world impact: Tel Set Communications’ measurable growth

The results for Tel Set Communications demonstrate the power and value of this strategic, data-driven approach. The program measurably improved their online presence, setting the table for their website to become a powerful lead-generation tool.

• Massive impression growth: Over the first three months, Tel Set saw a remarkable 550% increase in impressions.
• Organic traffic surge: They experienced a 278% increase in organic traffic and a 294% increase in organic keywords over the same three-month period.
• Immediate engagement: The initial 28 days alone generated 1,900 organic impressions with a strong 4.2% click-through rate (CTR), driving motivated visitors directly to their website.

This success was a game-changer. As Carlos Lora, Marketing Manager at Tel Set Communications, put it: “We are thrilled to see our online presence finally catching up with the quality of our services. The quick results from the Eagle Eye Networks  Local Search Marketing program have been a huge win for us and a great start to a long-term strategy.”

What’s next: A commitment to long-term organic success

The Eagle Eye Networks LSM program is not a one-time fix; it’s built for long-term success. Our partnership continues with:

• Ongoing recommendations for optimizations and improvements.
• Consistent engagement to maintain and enhance your Google Business Profile.
• Monthly reporting to track performance and guide the direction of the strategy with data.

The dedicated support of the Local Search Marketing program ensures that partners like Tel Set Communications are set up to consistently leverage their enhanced online presence to attract new customers and solidify their position as local market leaders. 

Want to learn more about the Local Search Marketing programs success? Read the full Tel Set Communications success story. If you are a reseller with great service that needs a greater audience, get in touch with the Local Search Marketing team.

Arye Zucker

An SEO veteran with 6+ years of in-house and agency experience, Arye Zucker has crafted and executed strategies that drive revenue growth by turning optimized websites into powerful demand-generation engines.