Hey, I\u2019m Cooper, VP of Marketing here at Eagle Eye Networks. After a couple of months of leading the Marketing team, I\u2019ve never been more excited than I am right now working for Eagle Eye Networks and our amazing channel of professional security integrators. Let me tell you why.<\/p>\n\n\n\n
But first, a little about myself: <\/p>\n\n\n\n
I\u2019m in my third decade in this industry and have held roles in Sales, Operations, Training & Enablement, Product Management, and Product Marketing prior to accepting this role. My career has spanned Professional Monitoring, Residential\/Commercial Security, Smart Home, Access Control, and Video working at some of the biggest companies within the security industry. And at each one, the internal marketing teams were tied to \u201cHQ\u201d and\/or viewed as shared resources across many business units. This led me to believe that Marketing was basically there to help with events, create collateral, and build sales presentations.<\/p>\n\n\n\n
But I know that Marketing is so much more than that.<\/p>\n\n\n\n
In the past, I\u2019ve seen many marketing leaders come into this industry without any knowledge of the products and services being offered. They didn\u2019t understand or appreciate our great channel partners and community. This has led me to have a keen interest in figuring out new ways of helping our channel and also driving end-user demand.<\/p>\n\n\n\n
Working with channel partners and talking subscriptions over the last 21+ years makes me eager to show our partners that Eagle Eye Networks is here for them and that we\u2019re looking to engage at a deeper level, provide better tools and insights, and ultimately help them grow their business. <\/p>\n\n\n\n
Truly understanding the problems our end customers face and building and tailoring solutions to solve those pain points is what it\u2019s all about. I learned this from my time in Product Management. True Voice of Customer comes from in-depth discussions about the problems our customers face and a genuine attempt to best understand that impact. <\/p>\n\n\n\n
I\u2019m looking to bring this collaborative approach to the entire Marketing team. We will be tight with our partners, we will constantly think about our mutual end customers and what they need, and we are already rolling out new tools and programs that truly help you grow and best handle your customers\u2019 needs. We\u2019re going to communicate in different ways, and use more video when we reach out because we know you don\u2019t always love looking at PDFs and User Guides. And we\u2019re going to do a lot of listening.<\/p>\n\n\n\n
Eagle Eye is investing in people and platforms to help our partners succeed. If a reseller has leads but not enough people to chase them down? We can help. Are you an integrator that needs some training for your Sales org? We\u2019ve got you. Looking to promote your company along with Eagle Eye Networks? Let us help you with a vehicle wrap. If you need to improve website traffic, we\u2019ve got a team waiting to help. Our Partner Program<\/a> is designed to help make sure each and every one of our partners has what they need to succeed. <\/p>\n\n\n\n